Proudly Pinoy brand revolutionizes the Filipino mobile phone landscape
With its unwavering commitment to deliver quality and affordable products at par with foreign brands to the local mobile phone market, Filipino brand TORQUE marks its fifth year of operations in the Philippines. Amidst the technological revolution that has taken the mobile communications world by storm, TORQUE is proud to continuously keep pace with the constant quest for new breakthroughs in terms of design and functionality.
TORQUE’s beginnings in the country traces back to 2008, when they first took advantage of the surge of mobile phone usage in the Philippines. Understanding the needs and behavior of consumers, TORQUE has introduced a multitude of options to mobile users that fit their lifestyle and budget. Today, TORQUE is considered to be among the key players in a highly competitive and aggressive mobile phone industry.
“TORQUE has, indeed, gone a long way given the relatively short time of operations,” TORQUE CEO Christopher Uyco said. “In keeping up with the very dynamic mobile phone market in the Philippines, our commitment remains the same: to provide innovative product designs and highly thoughtful specifications based on what the market demands.”
As the first local mobile brand to launch the most affordable mobile phones and tablets with superb features found in foreign brands, TORQUE’s status has improved significantly in the last five years in terms of market demand. Rising from the 10th up to 7th and then up to 5th for the past 3 years. To date, TORQUE’s revenue has increased to 150 percent compared to 2012.
Pinoy ingenuity meets world-class features
For five years, TORQUE has given Filipino users the freedom of choice to select the mobile phones and tablets that fit their lifestyle, at a cost that will give them the best value for their money. “We engineer and design our own phones and tablets through our scaled and talented TORQUE engineering team,” Uyco related. “From the seemingly insignificant details to the essential functions, each product is made with only excellence in mind.”
To celebrate its fifth year, TORQUE has beefed up its product lineup with more innovative smart phones and tablets that caters to literally all types of mobile phone and tablet users.
Given that Filipinos use their gadgets not just for communications but for entertainment, TORQUE is offering mobile handsets that go beyond calling and texting. Now, enjoying videos and music are made more affordable with D1c, D1e, D1i, D5i, DTV5, DTV15 Slim. All products are with dual SIM capability, FM radio, camera with video recorder, multimedia player and expandable memory up to 32GB. DTV15 is even built with mobile TV, which is also available for i20 TV+WiFi and i80 TV+WiFi. Featuring a bigger screen for TV viewing, i20 and i80 are built with large and clear 2.8” and 3.5” screens, respectively, as dual SIM capability, camera with video recorder, and expandable memory up to 8GB. Connectivity is also not a problem with its seamless WiFi capability and Bluetooth/JAVA/GPRS/MMS feature.
TORQUE has also ushered in a set of faster, more powerful, yet budget-friendly Android gadgets under the Droidz series: the Beat TV, Pop 3G, Play 3G, Active 3G, Stark 3G, Atom S, Space 3G, Avatar TV, Quad, Motion and Life HD. These models run at 1GHz Dual Core CPU, except for Quad, Motion and Life HD which features 1.2GHz Quad Core. Customers can choose from 3.5” to 5.5” screens, depending on their lifestyle and preference. Each smartphone is built with a superior interface using the advanced Android 4.1 to 4.2 (Jelly Bean) OS, and comes with dual SIM capability and dual cameras, except for Pop 3G and Active 3G which have 3MP rear camera. Other features include Wi-Fi/Bluetooth capability and microSD slot.
Not to be outdone with the growing tablet market, TORQUE has also launched an exciting array of products also under the DROIDZ series, with the same features as an expensive tablet, at a much lesser price tag. These include Edge, Duo Slim, Duo, Duo TV, Drive Slim and Push+. All of these models run at 1.2GHz CPU with 4GB to 8GB ROM and 512 RAM. With 7.0” Capacitive Touchscreen, users will sure to enjoy an interface that uses Android 4.2 (Jelly Bean). All DROIDZ tablet are equipped with Dual cameras. The last two models – Drive Slim and Push+ – come with single sim capability with call and text features.
The list of TORQUE’s fab phablets do not end, as it also introduced the Droidz Portal X, Mini D and Mini Q, which comes with Capacitive Touchscreen, sized 7” and 7.85”, respectively. All models feature dual SIM capability that has Call and Text features, powered by 1GHZ Dual and Quad Core CPU with 4GB ROM and 512 RAM, except for Mini Q which runs at 4GB ROM and 1GB RAM. They also feature dual cameras, as well as mobile TV for the Droidz Portal X.
As it has done throughout the years, TORQUE will continue to closely monitor the needs and wants of Filipino mobile users. Given the success of its mobile phones and tablets, the company is expanding into other consumer products, according to Uyco. “We are spreading into different categories such as computing and consumer electronics,” he said.
Staying attuned to the functionality, aesthetic, price and overall consumer experience, TORQUE ensures that in the months and years to come, it will provide the perfect combination of even more competitive products well-suited to the ever-changing requirements and preferences of the Filipino tech market.
For the complete specifications, price list and information about Torque, visit www.torque.ph.
